We Chatted With Chace Crawford About His New Comfort-Driven Fashion Brand
Our client American Dream Clubhouse was recently featured in InsideHook, where co-founder Chace Crawford shared the inspiration behind launching the brand after struggling to find a high-quality T-shirt that actually fit his lifestyle. What began as a personal frustration quickly turned into a comfort-driven, elevated line of everyday essentials designed to look sharp while still being functional and made to move.
In the feature, Crawford discusses how American Dream Clubhouse was built with the modern, on-the-go man in mind—creating versatile pieces that work seamlessly at the office, in transit, or on the golf course. With a strong emphasis on fit, breathability, and durability, the brand prioritizes thoughtfully designed staples that feel refined without veering into traditional athleisure.
As Crawford told InsideHook:
“I wanted something for guys to look sharp but also have it be functional and made to move.”
The article also highlights Crawford’s hands-on approach to building the brand, from forming key manufacturing relationships to dialing in fabrics that travel well and resist wrinkling. Signature pieces like the Heritage Polo and Legacy T-Shirt exemplify the brand’s commitment to structure, comfort, and versatility.
We’re proud to see our client recognized for redefining men’s wardrobe basics through clean design, luxe fabrics, and pieces built for life in motion. Read the full feature by clicking here.
