From Sweats to Sophistication — American Dream Clubhouse Featured in Men’s Journal

The Psychology Behind Viral Celebrity Endorsements

December 17, 2025

Our client American Dream Clubhouse was recently featured in Men’s Journal, where co-founder Chace Crawford shared the inspiration behind the brand and its approach to modern men’s activewear.

In the feature, Crawford discusses how American Dream Clubhouse was built to meet the needs of an active, on-the-go lifestyle, creating elevated essentials that move seamlessly from the gym to everyday life. With an emphasis on fit, feel, and versatility, the brand prioritizes thoughtfully designed staples that feel refined without sacrificing comfort or performance.

As Crawford told Men’s Journal:

“We just wanted to create stuff that moved well, that’s kind of part of our ethos… I just wanted something that didn’t wrinkle so bad when you fold it up in your suitcase.”

The article highlights how American Dream Clubhouse is redefining men’s wardrobe basics through luxe fabrics, clean design, and pieces that work wherever the day—or night—leads. We’re proud to see our client recognized for bringing a new standard of sophistication to men’s activewear. Read the full feature by clicking here.