Chace Crawford Reveals How Creating His Fashion Brand Gave Him a New Appreciation for Gossip Girl Days (Exclusive)
Our client American Dream Clubhouse was recently featured in PEOPLE, where co-founder Chace Crawford shared the story behind launching his clothing brand after nearly two decades in the entertainment industry. What began as a search for a creative outlet outside of acting evolved into a passion project rooted in comfort, movement, and everyday wearability.
In the feature, Crawford reflects on building American Dream Clubhouse as an extension of his active, on-the-go lifestyle, creating pieces that feel effortless, functional, and elevated without requiring too much thought. From versatile T-shirts and polos to hoodies designed for movement, the brand is grounded in the idea of accessibility paired with refinement.
As Crawford told PEOPLE:
“It’s like an active on-the-go lifestyle for people who don’t want to think too much about what they’re wearing.”
The article also highlights Crawford’s perspective on longevity, authenticity, and fit, values shaped by his years in the spotlight and influenced by classic, timeless style icons like Paul Newman and Steve McQueen. With support from longtime friends and collaborators, the brand continues to bridge the gap between laid-back comfort and aspirational design.
We’re proud to see our client recognized by PEOPLE for bringing a thoughtful, modern approach to men’s essentials, designed to move seamlessly from city life to life on the go.
Read the full feature by clicking here.
